We enjoy ice cream and fruity snacks on the beach because, quite frankly, that's what's on offer. But how cool would it be to indulge in a good ol' KFC next time you hit the sand?
For one day only fast food fans in Dubai and Jeddah got to when Colonel Sanders took his yacht out to let people know some banging seafood is now on the menu across the region.
Taking to Kite Beach in the UAE on his big boat, and the Obhur Al-Shamaliyah area in KSA on a jet ski, he and his crew delighted foodies with the new Zinger shrimp. You can try it in stores around the GCC, Egypt, Lebanon and Jordan now but it's available for a limited time only.